Monday, February 05, 2007

Then again, perhaps not.

One thing I'll say for Lefties, they are determined.

When they think they really have something that works, they'll ride that horse till its dead--no matter how far-fetched. (Sorry, the animal cruelty reference is by my suggestion) .

In this case: the war in Iraq. (Note that its not "the war against Terror," probably because that didn't test as well in focus groups. Who could, after all, be against a war against terror; no, it's easier to remind people about where we currently are fighting, not what we're fighting against. But I digress....)

Today, our Lefty of choice is Staurt Elliott, the New York Times’ Marketing & Advertising columnist. Although -- perhaps -- a bit detatched from the World News or Op-Ed page, nonetheless he IS eminently qualified as a serious war critic given this particular milieu (isn't he?).

[I promised myself no references to the Seinfeld episode where Elaine attempts to re-name her current boyfriend because of its similarity to an infamous serial killer. I promised not to recall her taunting voice as she angrily rejected “Stuart” as a possible replacement name. Guess I just broke that promise. Again, I digress…]

In the pages of today’s NEW YORK TIMES:


"Super Bowl Ads of Cartoonish Violence, Perhaps Reflecting Toll of War"
http://www.nytimes.com/2007/02/05/business/media/05adcol.html?th&emc=th


Perhaps. Let's do read more, shall we?

In this story, gentle readers, we find the renowned observer of world events and geo-political commentator, Mr. Elliott, opining that Mr. Bush’s folly is so grievous, and the acceptance of this fact so pervasive throughout our collective consciousness that it is even coming through in our advertising. Gasp! And if that indignity wasn’t enough, Mr. Elliott goes on to lay out his case for the striking connection between American society’s angst, dissatisfaction, and overall pissy attitude with the “Iraq war” and of all things sacred – Super Bowl advertising!

Gasp, again!

(Stay with me on this.)

Mr. Elliott rapier-sharp perception instinctively saw through the fatalism, violence and foreboding present at the very core of Sunday’s collection of light beer, job-finding web sites, overnight delivery, and erectile dysfunction and soft drink ads. He observed that such negative energy, apparently reflecting the feeling of our national body politic, “… linger(s) just below the surface of many of this year’s commercials …” but that “often came across as cruel or callous.”
As proof, Mr. Elliott proposes this example:

“For instance, in a commercial for Bud Light beer, sold by Anheuser-Busch,
one man beat the other at a game of rock, paper, scissors by throwing a rock at
his opponent’s head.”

Why, any fool should surely see the connection, except of course Rummy or Condi. It’s a plain as the nose on your face. (Editor’s note: Dripping sarcasm here.)

But Mr. Elliott still holds out a small bit of hope for those of us that 2008 is just a few years away…..

"Those who wish the last four years of history had never happened could find
solace in several commercials that used the device of ending an awful tale by
revealing it was only a dream."

Yeah. And they probably used permanent ink putting those spots on that white dog in that Bud commercial, too.

Damn this war!